RIO DE JANEIRO 2016 OLYMPICS

Brand Identity System
The brand identity for the Rio Olympic Games 2016 has been designed to reflect the spirit and passion of the city and the world games. The logo reflects foremost the silhouette of a Brazilian bird, also a dancer and athlete that welcome people to the games. The colors and graphics that are carried out in the brand application and collateral feel inviting, energetic and fun.
 

 
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