Originated in Switzerland over a century ago, Milka Swiss Chocolate is Europe's most popular and sold chocolate brand. Although the iconic cow and purple elements have build the brand equity over the years, the packaging feels cheap and leans away from looking Swiss.
My take on the redesign was to bring back the "roots" and heritage of this 100 year old brand. I was inspired by elements that were found in Swiss Folk Art.
The new design brings back the heritage of the brand in a charming but sophisticated way. The packaging is made out of 100% recycled paper.